Lefatšeng le phetheselang la khoebo ea sejoale-joale, tharollo ea moetlo ke ea bohlokoahali. Khamphani ea rona e ka pele-pele ho fana ka lits'ebeletso tsa bespoke, e hlophisa linyehelo tsa rona hore li lumellane hantle le litlhoko tse ikhethang tsa bareki ba rona.
Ntle le litharollo tse entsoeng ka mokhoa o ikhethileng, re motlotlo ka litšebeletso tsa rona tsa OEM (Original Equipment Manufacturer) le ODM (Original Design Manufacturer). Re ikemiselitse ho fana ka boleng bo ke keng ba lekanngoa, ho netefatsa hore balekane ba rona ba lula ba fumana lihlahisoa tse emelang lebitso la bona hantle.
Potefolio ea rona e felletseng, mekhoa e tsoakiloeng, OEM, le tharollo ea ODM, e re beha joalo ka balekane ba rona ba likhoebo tse batlang kopanyo e se nang moeli ea boqapi, boleng le ho ikamahanya le maemo.